Project Credits : Studio Design Brew
Visuals from Team Middle Room and Terrence Manne
Design Team : Sauhardya Sengupta, Yosha Waghela, Aparna Ranjan
The Middle Room logo is characterized by the iconic M - show using an abstract shape inspired by the tactile-ness of high fidelity speaker boxes or a stack of vinyl records. Animated using a fluting transition that represents the movement of transverse waves, i.e., how sound travels.
Since the space is to showcase multiple formats of programming, Middle Room embraces the visuals coming in from various featured artists and is visually led by typography and a minimal line language, instead of colours and motifs. This is also accompanied by the iconic fluting animation.
